An overview on proposed animation enhancement.
Bringing cohesiveness throughout all videos and animated content. Enhance an create a stronger brand presence through motions from the already strong brand design.
Problem:
Inconsistency can be seen through some of the videos that were posted. Especially, lower thirds design and CTA scene. Brand colors are there but there are no brand elements to bring the presence.
Purpose:
Building a stronger brand through motions. Ciklum already has a strong brand guide on design, and we can build from there by creating more dynamic motions.
Here are sneak peeks of the animation proposal that we created, with both dark and lighter themes:
A preview of the new animation application integrated into the video.
