Case Study
Base360 is an AI-powered social commerce and unified inbox platform for short-term rental and service businesses, built to replace fragmented messaging tools with a single automated system.
For their site hero and marketing rollout, I developed and animated a full explainer video tracing one customer journey end-to-end: a public TikTok comment triggers an AI-generated reply, escalates into a DM thread, populates a CRM record automatically, extends into a voice touchpoint, and closes through an email nurture sequence — all inside Base360's single inbox.
The goal was to make an abstract "automation platform" pitch feel concrete and fast-moving: viewers see the exact hand-offs between channels (TikTok, WhatsApp, Instagram, Messages, Meta, Telegram, Gmail, voice call) collapse into one continuous, branded interface, reinforcing Base360's core promise — "put your short-term rental business on AI autopilot."
Scope: storyboarding, styleframes, full motion edit, delivered across multiple sessions for The Flex / Base360.ai.
Tools: Adobe Creative Suite, AI-assisted asset generation (Higgsfield), motion design pipeline built for fast client iteration.
Styleframes & Process
