The brief
Etiqa needed to introduce General Ease, a self-service portal for managing general insurance policies — sign-in, quotations, servicing, renewals — in one place, on any device. The one non-negotiable in the creative brief: explain it in clear, everyday language. No jargon, no clichés, no "seamless synergy" copywriting. Just what the product does and why it's easier.
Etiqa needed to introduce General Ease, a self-service portal for managing general insurance policies — sign-in, quotations, servicing, renewals — in one place, on any device. The one non-negotiable in the creative brief: explain it in clear, everyday language. No jargon, no clichés, no "seamless synergy" copywriting. Just what the product does and why it's easier.
The problem it had to solve visually
Insurance explainers default to two failure modes — either a dry feature walkthrough that loses the audience, or an over-designed metaphor that obscures the actual product. This piece needed to sit between the two: warm enough to hold attention, precise enough that every claim on screen is a real feature.
Insurance explainers default to two failure modes — either a dry feature walkthrough that loses the audience, or an over-designed metaphor that obscures the actual product. This piece needed to sit between the two: warm enough to hold attention, precise enough that every claim on screen is a real feature.
Outcome
A short-form explainer that makes a self-service insurance product legible at a glance, produced end-to-end — from storyboard through final sound mix — and delivered in collaboration with Etiqa Academy under Etiqa Digital Solutions.
A short-form explainer that makes a self-service insurance product legible at a glance, produced end-to-end — from storyboard through final sound mix — and delivered in collaboration with Etiqa Academy under Etiqa Digital Solutions.
Role: Styleframe Design, Animation Direction, Motion Graphic, Compositing, Sound Design
Styleframe & Progress
