A brand film for Pictet's thematic investing proposition: the world changes through six mappable megatrends (Society, Technology, Environment, Governance, Demography, Economy), and Pictet's edge is that its specialists — including literal environmentalists — understand these fields from the inside, not just from a trading desk. Visually restrained (warm off-white palette, serif headlines, quiet lion crest branding), moving from an abstract systems diagram to human portraits to a standard financial disclosure close.
Role : Motion Direction, Motion Graphic, Compositing, Music Editing
Styleframes & Process:
